Wednesday, February 08, 2012

To see customer samples click here

Why waste time with billboards, radio spots, or tv commercials when you may get the attention of someone who may be allergic to the type of food you serve or may just be someone passing through your town once.  While inquiring new business is a must keeping the business you have now is even more of a necessity.
 

What you need to do is market to those people that are already frequenting your establishment.  If you have a customer that comes in 2 times a month you need to get them to come back in for a third visit.  Imagine the additional revenue that can be generated if you can get a frequent diner to come in one extra time.  To help you achieve this goal, Rapid Retail Solutions has come up with a great way to utilize the frequent diner program already built into your Digital Dining system while keeping the amount of work that you need to do to a minimum.  With our customer marketing solution all that you are required to do is get people signed up and put into the database and we take care of the rest.

We will start by working with you on exactly what type of program it is that you want to implement.  We have put together programs that allow customers get a percentage of every dollar spent back in credit that can be used for future purchases as well as programs that measure what a customer has spent and rewards them as soon as they reach a certain status level.  We also recommend that you keep track of as much information about your customers as possible so you can get them into your establishment when there is something special happening.  Get them into YOUR restaurant during the month of their birthday or anniversary by sending a card out in the mail or have all of your customers that are interested in wine come out for a special wine tasting.  The main point is that the more they come in the more the spend.

There are a number of solutions that we offer to get this valuable information out to your customers:

  1. Direct Mail Promotions - We send out rewards or promotions through the mail.  These messages will be customized with your restaurants information along with the promotion being offered.  Rapid Retail will work with you on the design of the front and back of the card.
  2. Email Marketing Promotions - We will send out promotions to your entire customer database through an email campaign.  These messages will be better designed to get your customers to come in during a specified time period to get a promotion.  For example, you could use this tool to get customers in during the month of February for 10% off of the steak dish of their choice.  Rapid Retail will work with you on the design of the email presentation before it is sent out.
  3. Text Marketing Promotions - This solution is under construction so check back at a later time for details.

Our customer marketing solutions are intended to get your customers into your restaurant more often.  We can keep them coming back more by reaching out to them using their mailbox and inbox.

 

To see customer samples click here

 

 

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